ABOUT
A small Moroccan hammam in the center of Stockholm City. From individuals that want to escape to a warm, luxurious experience to couples or smaller parties. Come for the full Moroccan experience starting with a welcoming and traditional tea with an assortment of delicious snacks.
YEAR
2016-2018
BRIEF
We are struggling to get the clientele that we want. Create a brand that has an air of exclusivity and design the visual identity for this new brand. We are open to changing the name. (current name is “Glamorous”)
AREAS OF WORK
MY SOLUTION
I started by doing desktop research into not only Morocco and hammams, but also the service and well-being industry.
I also did a market analysis and looked at competitors with offerings in the same and nearby fields that are not normally seen as direct competition.
I then held a workshop with the client with a focus on digging into the brand and its origins, values, visions, and needs, etc.
With the results from the workshop, I suggested the name should be changed from “Glamorous” to “Marocco Hamam”. A clear and direct name, but purposefully misspelled to give it an exotic air.
The identity was a process that lasted a few weeks and was based on the results from the workshop. All design decisions can be clearly linked back to the brand and its origins, values, visions, and needs, etc.
